The price of an illustration depends on a few factors:
Exclusivity – exclusive or non-exclusive rights
The number of print or digital media applications, e.g. one or more print media, online, social media, television, etc.
The scope of use – how many editions of the illustration will be published, and/or how large is the target audience
Duration of use – single use to 1 year, 3 years, 10 years, unlimited
Geography of use – how many countries, regions (e.g. DACH region), continents will the illustration appear in, should it be international?
Size of artwork
Level of detail – background or no background, how many people should be in the illustration, what subject matter should be included, full colour, black & white or only linework
Based on these factors, I can quote your project accordingly.
Sample Prices
Based on “Honorarwerk Illustration“ (2019), an overview of industry-standard prices across all illustration markets in Germany. It was published by Illustratoren Organisation, a German illustration workers’ union.
Editorial illustration for magazine or newspaper, print, single page, non-exclusive rights, DACH-region, single use to 1 year – €550
School book illustration, print, DACH-region, exclusive rights, single edition, simple motif in colour – €80
Children’s or young adult book cover illustration, print, DACH-region, exclusive rights, simple or moderately complex style – €750
Poster or flyer (advertising), 1 print medium + online publication, non-exclusive rights, simple style with limited colour, limited editions, single use to 1 year, Germany – €500